(Unilever) TRESemmé Lamella Gloss - Senior Producer
Lead production for TRESemmé’s #GiveGloss campaign featuring Bravo’s Paige DeSorbo. The commercial aired across North America (SAG-AFTRA) and the Caribbean, supported by a stills and social media shoot tailored for both paid and organic content. Managed end-to-end production, ensuring seamless delivery across broadcast, digital, and social platforms.
McCain ‘Taste Good Feel Good’ Social film
Filming a virtual production in Warsaw, Poland. As lead producer, I handled and finalised contracts for top social influencers Poppy Cooks and Kolby Kash.
30” Version for US.
The film was adapted specifically for key regions as well as multiple formats to suit all major social media platforms—delivering a seamless, platform-optimised experience while maintaining the core campaign message.
No Soil Was Disturbed in the Making of This Film
For this groundbreaking campaign, we committed to a core principle: no soil would be disturbed. From concept to execution, our team embraced a sustainable approach to storytelling—leveraging cutting-edge virtual production technologies to bring the vision to life.
As the producer, I worked closely with our clients—particularly the agriculture team—to manage expectations and reimagine traditional production workflows. By harnessing the power of Unreal Engine, we were able to create authentic, high-impact visuals that stayed true to the landscape without ever stepping foot on it.
This project proved that innovation and environmental responsibility can go hand-in-hand in modern filmmaking.