Lucozade - 2026 World Cup Social Campaign
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Lucozade - 2026 World Cup Social Campaign *
Jude Bellingham x Lucozade
With just two weeks’ lead time, I was brought on to produce Lucozade’s World Cup social campaign, shooting in Madrid with world-class football talent Jude Bellingham.
The challenge was to capture a premium suite of content without compromising on quality, I led the production maximising the two-hour talent window, a shoot that demanded precision and creative thinking to ultimately deliver a bank of reactive social assets for our client across film and photography.
Leading the team from pitch to delivery, this was a thoroughly enjoyable experience as an agency producer for one of the world’s biggest sporting moments.
TRESemmé - Lamella Gloss #GiveGloss Campaign
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TRESemmé - Lamella Gloss #GiveGloss Campaign *
Paige DeSorbo x TRESemmé
I led production as Senior Producer for TRESemmé’s #GiveGloss campaign, featuring reality superstar Paige DeSorbo.
The campaign marked a new social-first way of working for Unilever, requiring an ambitious super shoot in Miami that brought together a dedicated social media unit, high-end stills production and a TVC shoot for above-the-line broadcast.
I managed the production across multiple disciplines and deliverables, navigating the complexities of North American broadcast production, SAG-AFTRA requirements and US union regulations while ensuring the creative vision was delivered to the highest standard.
A complex, fast-paced production that demanded strong senior production leadership, talent management, international production expertise and multi-platform delivery from shoot through to final content.
DP World - Ingredients Of Sport
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DP World - Ingredients Of Sport *
DP World x Ingredients Of Sports
I managed the production and delivery of a global content campaign for DP World, showcasing their premium sporting partnerships across SailGP, McLaren, the ICC, Ryder Cup and the DP World Tour.
The project demanded an ambitious, multi-format approach, combining archive footage, AI, CGI and live-action production across eight days to bring DP World’s role in powering world-class sport through logistics to life.
I produced the campaign’s hero films and full suite of cutdowns across all key social aspect ratios, ensuring the content was scalable and adaptable across multiple tournaments and platforms throughout the year.
A creatively ambitious project that required strong production, technical and delivery expertise from concept through to final output. A great project delivered at Edelman in partnership with DP World.
McCain - Taste Good, Feel Good
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McCain - Taste Good, Feel Good *
Poppy Cooks & Kolby Kosh x McCain
The production was built around a bold sustainability principle: no soil would be disturbed in the making of the film.
As the Producer, I worked closely with the client, particularly the agriculture team, to manage expectations, challenge traditional production workflows and find a smarter, more sustainable approach to bringing the creative vision to life.
Using Unreal Engine and virtual production, we created authentic, high-impact environments that remained true to the landscape without the need to physically access or disturb the soil.
The project demonstrated how creative ambition, emerging technology and sustainable production can work together, delivering cinematic content while significantly rethinking the environmental impact of traditional filmmaking.
I delivered region-specific adaptations and multiple cutdowns across all major social platforms.
Unilever - Vaseline
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Unilever - Vaseline *
6.3M
8.1M
6.1M
Vaseline Social
As part of Unilever’s wider overhaul towards social-first marketing, I produced a series of engaging, platform-native videos for Vaseline’s social channels, designed to make the brand more culturally relevant, reactive and shareable.
The campaign delivered significant audience impact, with multiple posts generating millions of views and creating viral moments for the brand.